How To Write A Marketing Strategy In 8 Simple Steps

how to write a marketing strategy - Virtalent

How To Write A Marketing Strategy

Let’s not sugarcoat it. Developing a marketing strategy will require research, time and commitment. But it’ll be worth it when you know exactly what to say, how to say it and who to say it too. When you achieve all those goals. When you stay on budget.

1. Where you are: situation analysis

To begin with, take a look at where you currently are. It doesn’t matter how big or small you are, how niche or mass your market. You need to understand it and those who operate in it.

2. I’m talking to you: define your target audience

Once you’ve researched your market and taken a good look at yourself, you need to know who you are going to be talking to. Because no small business can afford to simply target everyone. With limited resources and budgets, it makes sense to target only those that are most likely to buy whatever it is you’re selling.

how to write a marketing strategy - Virtalent

3. What to say: your key messages

So now you’ve got your buyer personas in place it’s time to think about what you want to say to each of them. Your key messages. What sets you apart from the rest of the pack? How do you want to be perceived?

4. Aim, shoot, score: set out your goals

Knowing what you are trying to achieve is very important. Arguably this is the most important part of the marketing strategy. By this stage you should already know what your weaknesses are and where your opportunities lie.

5. Look here: where to find your customers

So you know what you want to say, who you want to say it to and how much you have to spend, but do you know where to find them?

6. How to reach them: the tactics

This is it. This is the heart of your strategy. You know what you want to achieve. Now you need to know how you’re going to achieve it.

7. Know your limits: set a budget

As you discover how to write a marketing strategy that works for your business, always keep in mind how much money you have to invest. A realistic budget, no matter how modest, will go further and have more of an impact if you are spending it in the right places.

how to write a marketing strategy - Virtalent

8. Check it’s working: monitor it

So you’ve done it. You’ve learnt how to write a marketing strategy for your business. But alas, your work is not done. Don’t leave it to gather dust. It should be a living, breathing document. Review it and its effectiveness regularly.

To Sum It Up

Many entrepreneurs and small business owners find themselves executing one-off marketing activities, clinging to the hope that it will be enough to generate all those leads or double those sales figures.

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